Growing up riding bikes, it doesn’t surprise me that I met most of my initial friends in SF that way.

FWB started as an offshoot of Roll Call, and slowly grew into a larger group of friends and friends-of-friends who like being on two wheels, but don’t take themselves too seriously. We talked about designing a kit for a long time before anyone got around to it, and eventually I tried to create something that paid homage to our Friday coffee ride from Fell and Baker to Andytown. We worked with Jordan Babb and the crew at Eliel to get these made, and Max & Adam graciously road up and down hills over and over so I could get the shots I wanted.

If you’re looking for riding buddies in SF, hit us up on Instagram.